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Name
: PRIMA: Practices and Research in Marketing
eISSN
: XXXX-XXXX
pISSN
: 2230-844X
JIFACTOR
: Under Evalution   
Subject
: Business and Management
Description The aim of PRiMa is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing.
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Publish By  Publishing India Group