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Name |
: | PRIMA: Practices and Research in Marketing |
eISSN |
: | XXXX-XXXX |
pISSN |
: | 2230-844X |
JIFACTOR |
: | Under Evalution |
Subject |
: | Business and Management |
| Description The aim of PRiMa is the dissemination of insightful and original marketing knowledge. We welcome novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing. PRiMa is not pre-disposed towards either empirical work or pure theory, nor towards one particular method or approach, we feel that any approach that helps to break new ground is welcome. We are Indian however we actively encourage global contributions, from scholars across the broad domain of marketing. | ||
| Website Click To View Website | ||
| Publish By Publishing India Group | ||